What is Search Engine Optimisation? SEO is an essential element of internet marketing that is not often heard of by most people. When people talk about SEO, they usually think about pay-per-click advertising, banner ads, or websites with a million different keywords that pay Google for giving them high ranking spots. However, SEO focuses on the organic (not paid) traffic to a site or a page from search engines like Google. SEO targets unpaid but quality traffic rather than paid or direct traffic.

Search engines, or search bots as they are known, crawl web pages, index them, and list them in search results. When a search engine user types in a search term, the search engine will scan through all the available results and rank them in order of relevance. The system uses a unique algorithm to determine the relevance of the results. The result is a list of links or websites that satisfy the user’s search criteria. These results are called organic or natural or “organic” search results because their existence was achieved through Internet users’ normal, unpaid browsing behaviour.

Organic search traffic is not one-way traffic: the user is not directed to any specific web page or content. Therefore, search engines do not vote for any link on a site relevant to the query. Instead, they can rank all the web pages based on each site’s natural user behaviour. The result is a list of links or sites that have been favourably indexed by search engines, which are ranked higher in the result pages because of their superior relevance to the queries.

Adelaide SEO involves creating and providing content that is valuable to other websites and blogs. The value of the content on a site is in direct relation to the links that appear in the text or in the anchor text of the pages that contain the content. For example, if the text on a page says, “Learn Spanish”, then the linking and anchor text placed in the HTML on the other sites must be relevant to the topic.

The two main components of SEO are on-page optimisation and off-page optimisation. In on-page optimisation, an SEO writer focuses on optimising the actual text on a site, including keywords or keyword phrases. Keywords and keyword phrases are significant factors in ranking high in search engine results pages (SERPs). Therefore, writers must use keywords and keyword phrases sparingly to achieve the best results.

Off-page optimisation involves creating inbound links from other sites. These links are vital for achieving good rankings. The links should be from relevant sites that offer goods or services that complement the keywords in the site’s content. An excellent example of off-page SEO is writing and publishing articles to article directories. These articles should contain keywords that are closely related to the topic of the site. The purpose of creating links through these articles is to give the viewer of the article an idea about the site’s kind of products or services.


In addition to linking, content is another critical factor in SEO. Content can be created and written in different ways. However, the SEO content should focus on the site as a whole, and it should be exciting and informative to the reader. Each article should contain relevant keywords. If necessary, SEO writers should make use of secondary keywords to emphasise the importance of the topic.